YANG 2020: Volunteer Scorecard
Gamifying the volunteer experience for the 2020 Andrew Yang Presidential Campaign.View Project
In the current experience, the portal shows various data points, projections, and a timeline of activity. Although the existing dashboard is informative, it is missing some parameters for the data displayed (i.e., Over what time period is the total rent collected?)
At this point, we didn't know for sure what the users’ primary goals were or whether the portal offered a clear way to achieve them.
A user research plan was prepared to outline our goals before conducting user interviews with 3 current Doorvest customers.
The purpose of the qualitative interviews was to better understand the behaviors and motivations of current users by asking about their investing experiences.
We also aimed to identify their needs, goals, and challenges with respect to their Doorvest experience thus far.
Key insights would help inform the hierarchy and structure of information as we iterated on the current online portal experience.
User interviews revealed key behavioral patterns and expectations.
The user is in their 20’s and 30’s, works full-time, and is a first-time single-family rental home investor. The user is someone who actively thinks about early retirement and values long-term financial security.
It became clear that as a long-term financial planner, the user needed to maintain a high-level perspective of their investment and a reliable way to check in on their account every 4-6 weeks.
Key insights were organized into three categories.
The qualitative interviews validated some characteristics assumed at the outset and helped us hone in on a couple of key features for the redesign.
Since the user must have some financial oversight, the area of opportunity would be to ensure that basic investment information (i.e., purchase price, photos) and updated financial information (i.e, monthly rent collected, fees due) are well-documented and easy to access.
By pursuing these two key features, we would show the user that their financial information is well-managed and readily available.
After sharing wireframes with the client, we moved forward with high-fidelity mockups. It was important for the following key functions to be available and easy to achieve across desktop and mobile devices.
User research can be small, but mighty. Due to time constraints, we were only able to interview three users. While the sample was small, their feedback was incredibly valuable and helped us validate assumptions as well as shed light on unforeseen pain points for future exploration.
Conduct usability testing. Feedback from current users would help validate the accuracy of the design solutions. If given more time, user testing would help gauge the value of the solution and identify areas of opportunity before diving into development.