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Redefining Tech Support for 56,000 Walmart Associates

Redefining Tech Support for 56,000 Walmart Associates

Walmart's 56,000 Home Office associates manage their own devices, software, and tech issues. However, the tools to support them were scattered across four disconnected systems. Most associates weren't tech-savvy and technical support was unreasonably hard to find.

MyTech is Walmart's enterprise self-service platform for device management, security, and technical support. I led the UX design to integrate tech support into MyTech, enabling help from one central place.

$422K

$422K

Annual cost avoidance

Annual cost avoidance

37%

Support ticket avoidance

Support ticket avoidance

#1

Self-service feature on MyTech

Self-service feature on MyTech

INDUSTRY

Enterprise Web & Mobile, Associate Experiences, Internal Tools

Business Objective

Cost Avoidance

MY ROLE

As the UX Lead, I handled cross-functional alignment, pattern analysis, visual design, and handoff.

TIMEFRAME

14 weeks

TEAM
  • 1 UX Researcher

  • 3 UX/UI Designers (including me)

  • Cross-functional partners in Product, Business, and Engineering

Org chart for the Enterprise Digital Experience organization highlighting Kristine Chong's new team
THE TASK
THE TASK

Consolidate technical support into a single, structured entry point that prioritizes self-service, surfaces contextually relevant resources, and aligns with Walmart’s internal support workflows to reduce unnecessary ticket escalation.

BUSINESS CASE
BUSINESS CASE

Tech Support Costs
$1.4M Annually

Tech Support Costs
$1.4M Annually

Before the pandemic, Walmart Home Office associates received technical support in person. The shift to remote work forced non-tech-savvy associates to troubleshoot device issues on their own, often by filing a support ticket.

Screenshot of a spreadsheet tracking UX projects

Business Goals

Best Outcomes at Lowest Cost

Recommend solutions that fit associates' needs at the best value possible.

Maintain Productivity

Save time and money by providing associates with self-supporting solutions.

Mitigate Security Risks

Ensure associates are safe from data leaks and exposure of personal information.

Increase User Satisfaction

Boost associate confidence that the business will provide support quickly and efficiently.

Baseline Metrics

$5.57

cost per ticket

249K

tickets per year

(37% hardware specific)

$1.39M

annual ticket costs

USER profile
USER profile

Associates Just Want Their Technology to Work

Associates Just Want Their Technology to Work

Our team inherited an exploratory survey, which gave us a baseline understanding of associate experiences and expectations for a tech support platform.

Jeni W.

"Getting good tech support is not very easy, which is unfortunate."

Job Family:

Human Resources

Tech Expertise:

Not-tech-savvy

Goals:

Find/get help easily

Use devices for work

Pain Points:

Fragmented support

Help too general

Technical jargon

Broken links

User Insights

  • The 2 most frequent tasks had the least satisfaction. (1) finding self-help; (2) submitting a ticket

  • 84% expect to open a ticket

  • 81% expect to talk to tech support

  • 74% expect to make an in-person or virtual appointment

Multiple solutions used for tech support

Multiple solutions used for tech support

Tech support is hard to find

Tech support is hard to find

Most associates are not "tech savvy"

Most associates are not "tech savvy"

Centralized tech support is expected

Centralized tech support is expected

Plain language is expected

Plain language is expected

CURRENT STATE
CURRENT STATE

Fragmented
Tech Support

Fragmented Tech Support

Associates had several options for Tech Support including: word of mouth, phone calls, and internal websites.

Ahead of decommission, I audited the "Tech Bar" website. I found that while the website aimed to support associates through FAQs, videos, and additional resources, the page was difficult to navigate and contained many redirects.

Online tech support resources included MyTech, ServiceNow, and Tech Bar (to be replaced by MyTech).

Multiple Systems

3 available websites offered partial tech support solutions, all disconnected and hard to find.

Multiple Systems

3 available websites offered partial tech support solutions, all disconnected and hard to find.

Generalized Support

All channels lacked a method to organize and prioritize help resources.

Generalized Support

All channels lacked a method to organize and prioritize help resources.

Manual Entry

Forms required associates to manually enter highly technical information about their device.

Manual Entry

Forms required associates to manually enter highly technical information about their device.

Technical Jargon

Instructions and labels used technical acronyms, which confused non tech-savvy users.

Technical Jargon

Instructions and labels used technical acronyms, which confused non tech-savvy users.

Broken Links

Many links led to external sites, breaking context and the user's sense of continuity.

Broken Links

Many links led to external sites, breaking context and the user's sense of continuity.

Lack of Visual Hierarchy

Information was displayed in large continuous blocks and lacked proper content chunking to support scanning.

Lack of Visual Hierarchy

Information was displayed in large continuous blocks and lacked proper content chunking to support scanning.

COMPETITOR ANALYSIS
COMPETITOR ANALYSIS

Identifying Patterns and Key Capabilities

Identifying Patterns and
Key Capabilities

I conducted a competitor analysis of 25+ companies that spanned consumer products, enterprise tools, and Walmart's customer-facing tools.

My job was to apply these proven patterns in a way that worked specifically for Walmart's non-tech-savvy workforce.

Search & Browse Categories

19 of 25 help systems enabled search and browse.

Search & Browse Categories

19 of 25 help systems enabled search and browse.

Search & Browse Categories

19 of 25 help systems enabled search and browse.

Expert Help Always Visible

All mature systems kept expert help visible.

Expert Help Always Visible

All mature systems kept expert help visible.

Expert Help Always Visible

All mature systems kept expert help visible.

Inline Contextual Guidance

Clear contextual information kept users on the page.

Inline Contextual Guidance

Clear contextual information kept users on the page.

Inline Contextual Guidance

Clear contextual information kept users on the page.

Progressive Disclosure

7 of 7 ticket systems reviewed used progressive disclosure in forms,

Progressive Disclosure

7 of 7 ticket systems reviewed used progressive disclosure in forms,

Progressive Disclosure

7 of 7 ticket systems reviewed used progressive disclosure in forms,

DESIGN PRINCIPLES
DESIGN PRINCIPLES

Establishing
4 Levels of Help

Establishing
4 Levels of Help

Our Principal Designer established a 4-Level Help Framework that mirrored industry-standard support models.

My contribution within this framework:

I designed the information hierarchy and the flow between levels — specifically, how an associate moves from L1 —> L2 —> L3 without losing context. The framework told me what to build. I determined how the framework translated into visual design.

Surface the right help at the right time. Users escalate only when lower levels fail. Expert access is always visible.

L0: Automatic Optimization

Future-facing: Leveraging AI and machine learning to build smart, integrated, relevant, and quick solutions for users.

L0: Automatic Optimization

Future-facing: Leveraging AI and machine learning to build smart, integrated, relevant, and quick solutions for users.

L1: Contextual Help

Contextual help catches issues within context of the page, prevents errors, and guides users to complete their tasks.

L1: Contextual Help

Contextual help catches issues within context of the page, prevents errors, and guides users to complete their tasks.

L2: Self Help

Self help allows users to learn and find answers at their own pace.

L2: Self Help

Self help allows users to learn and find answers at their own pace.

L2: Self Help

Self help allows users to learn and find answers at their own pace.

L3: Expert Help

Expert help allows users to call, submit a ticket, or schedule an appointment at any time.

L3: Expert Help

Expert help allows users to call, submit a ticket, or schedule an appointment at any time.

VISUAL DESIGN - Level 1
VISUAL DESIGN - Level 1

Contextual Help

Contextual Help

As an associate… I want to understand technical information in context of the task, so I don't need outside help to make sense of what I'm looking at.

  • Clear labels

  • Plain language

  • Personalization

  • Tooltips

  • Status updates

VISUAL DESIGN - Level 2
VISUAL DESIGN - Level 2

Self Help

Self Help

As an associate… I want to find answers to my tech issues without having to know the right terminology, so I can resolve problems on my own.

  • Clear navigation

  • Articles & videos

  • Search

VISUAL DESIGN - LEVEL 3
VISUAL DESIGN - LEVEL 3

Expert Help

Expert Help

As an associate… I want to request expert support without needing to understand my own system specs, so I can ask for help even when I don't know what's wrong.

  • Schedule an appointment

  • Call tech support

  • Submit a ticket

USER FEEDBACK & ITERATION

Removing the Help Panel and
"Ask Sam" Chatbot

The UX researcher conducted concept testing with 8 Walmart associates to validate the designs before engineering investment.

Strong CTAs made actions clear

Strong CTAs made actions clear

Self-help well-received

Self-help well-received

Access to expert help valued

Access to expert help valued

Help panel function not expected

Help panel function not expected

"Ask Sam" chatbot not recognized

"Ask Sam" chatbot not recognized

What Failed: 88% Users Confused

What Failed: 88% Users Confused

  • 7 of 8 users confused by the Help Panel. They expected the help icon to open an inline tooltip, not slide out a panel that felt like navigation away from their current task.

  • 7 of 8 users did not recognize "Ask Sam" as a chatbot. They expected the icon to open a tooltip. When it opened a chat window, they expressed confusion and hesitation.

My Decision

My Decision

I removed the help panel and chatbot entirely, replacing with inline tooltips and persistent expert access in the sidebar.

"I would rather submit a ticket than use a chatbot."

Failure & Learning Opportunity: Testing confirmed what I should have caught earlier. We had a Kano Analysis that ranked the chatbot as dysfunctional and a survey that showed only 47% of associates wanted chatbot functionality — the lowest-ranked feature of anything tested. I was aware this prior research existed, but was not confident in its methodology. Instead, stakeholder enthusiasm fueled investment in the chatbot feature, which performed poorly (again) in testing. This bias is something I learned to watch out for in future work.

DELIVERY & IMPLEMENTATION
DELIVERY & IMPLEMENTATION

Handoff to Engineering

Handoff to Engineering

I prepared and led the engineering handoff in partnership with my colleague.

The handoff documented user flows across all four help levels, design system component usage, design decision rationale (not just specifications), and micro-interaction guidance for state changes and form validation.

Screenshot of a spreadsheet tracking UX projects
ENTERPRISE METRICS

Driving Impact and Results

The Help Center launched to 56,000 Walmart Home Office associates globally and became the most-used self-service feature on the platform within the first year.

Savings (Post Launch, May – Dec)

$422k

FY23 cost avoidance

30% decrease from $1.4M baseline

$422k

FY23 cost avoidance

30% decrease from $1.4M baseline

76K

FY23 support ticket avoidance

Support tickets avoided through self-service

76K

FY23 support ticket avoidance

Support tickets avoided through self-service

76K

FY23 support ticket avoidance

Support tickets avoided through self-service

37%

FY23 support ticket avoidance rate

Increased from 2.5k to 3.5k per month

37%

FY23 support ticket avoidance rate

Increased from 2.5k to 3.5k per month

Adoption (Post Launch, May – Dec)

120K

FY23 Help Center visits

Out of 450,000 total site visits (27% of all traffic)

120K

FY23 Help Center visits

Out of 450,000 total site visits (27% of all traffic)

22K

Home Office Associates

40% of target users visited MyTech at least 1x per week

22K

Home Office Associates

40% of target users visited MyTech at least 1x per week

#1

Usage Ranking

Top self-service feature in MyTech

#1

Usage Ranking

Top self-service feature in MyTech

REFLECTION
REFLECTION

4 Lessons I Now Carry into Every Project

4 Lessons I Now Carry
into Every Project

Early Testing Saves Time & Investment

The chatbot removal cost zero development cycles. Pre-launch, it cost one testing session. Post-launch, it would have cost trust, re-work, and adoption.

Early Testing Saves Time & Investment

The chatbot removal cost zero development cycles. Pre-launch, it cost one testing session. Post-launch, it would have cost trust, re-work, and adoption.

Inherited Research is Still Valuable

I had prior research flagging the chatbot as the wrong direction. I didn't trust it and stakeholder momentum was strong. That hesitation cost the project time. Now I stress-test inherited findings rather than dismiss them.

Inherited Research is Still Valuable

I had prior research flagging the chatbot as the wrong direction. I didn't trust it and stakeholder momentum was strong. That hesitation cost the project time. Now I stress-test inherited findings rather than dismiss them.

Not Everyone Wants Chatbot

Associates had past experiences with chatbots that made them less likely to engage, regardless of how well the feature was executed. Familiarity with the format isn't the same as trust in it.

Not Everyone Wants Chatbot

Associates had past experiences with chatbots that made them less likely to engage, regardless of how well the feature was executed. Familiarity with the format isn't the same as trust in it.

Expert Help is a Safety Net

Knowing help was always available gave associates the confidence to attempt self-service first. The safety net didn't undermine self-service, it enabled it.

Expert Help is a Safety Net

Knowing help was always available gave associates the confidence to attempt self-service first. The safety net didn't undermine self-service, it enabled it.

Explore More Work

Reducing Quarterly Vendor Costs by $1M

Led the transfer of multiple UX projects from a 3rd party design agency and built a new enterprise design team.

Reducing Quarterly Vendor Costs by $1M

Led the transfer of multiple UX projects from a 3rd party design agency and built a new enterprise design team.

Building Enterprise UX Operations at Scale

Created templates and guides for use by managers, stakeholders, designers, researchers, and operations.

Building Enterprise UX Operations at Scale

Created templates and guides for use by managers, stakeholders, designers, researchers, and operations.

Kristine Chong

Senior UX Design Leader

kristine.ux@gmail.com

Copyright 2026 Kristine Chong. All Rights Reserved.

Kristine Chong

Senior UX Design Leader

kristine.ux@gmail.com

Copyright 2026 Kristine Chong. All Rights Reserved.

Kristine Chong

Senior UX Design Leader

kristine.ux@gmail.com

Copyright 2026 Kristine Chong. All Rights Reserved.