Kristine Chong, Director of UX
Kristine Chong, Director of UX
Kristine Chong, Director of UX

Kristine’s Resume.

  • Strategic UX and Enterprise Design Leader with a track record of driving enterprise-wide design transformation across corporate, agency, and startup environments.
  • Proven ability to lead high-performing, cross-functional teams and advocate for UX strategies that balance user needs with business goals.

  • Adept at aligning design operations with organizational priorities, delivering measurable outcomes—including multimillion-dollar cost savings—and elevating user engagement at scale.

  • Seeking a Director role to shape strategic vision, foster innovation, and drive business growth through customer-centered design.

Leadership Experience

Independent Design Consultancy

Senior UX Consultant

2019 - Present

  • Leads UX strategy and product design for global enterprises (Intel, Siemens, VinFast, Whirlpool), high-growth startups, and design agencies across enterprise SaaS, fintech, and real estate.

  • Partners with founders and executive leaders to define product vision, customer value propositions, and UX strategies aligned to business and growth goals.

  • Guides global, cross-functional design organizations (50+ designers and managers) to improve design operations, standardize processes, and scale UX practices.

  • Drives measurable outcomes, including 6× lead growth and 30% reduction in bounce rate through strategic redesigns for venture-backed startups.

Tribevest

Head of Product & UX

2025

  • Reported directly to the CEO, serving as a strategic integrator between business strategy, founder vision, and user experience to inform product development, launch readiness, and investor confidence.

  • Managed UX team resourcing through a third-party product agency, balancing scope, schedule, resources, and UX quality with fundraising metrics and product delivery.

  • Worked closely with executive leadership on multi-million-dollar Series A fundraising, influencing the company position on product vision, differentiation, and growth to secure funding from investors.

Walmart

Senior Design Manager II

2023 - 2024

  • Built and led a 12-person UX team supporting 18 enterprise products in Global Governance and Global Responsibility, scaling design operations to meet complex stakeholder needs.

  • Delivered $75M in cost avoidance by redesigning enterprise UX processes to eliminate redundant licenses, reduce compliance costs, and streamline support—driving measurable organizational impact.

  • Presented strategic UX roadmaps and insights to 300+ global stakeholders, improving transparency and driving executive alignment on experience-led transformation.

Walmart

Senior Design Manager I

2022 - 2023

  • Managed a diverse UX portfolio reaching 1.6M Walmart associates, 4.7k stores, 55K non-profit partners, and 6k suppliers.

  • Instituted peer-led office hours that improved skill development for 30+ designers across six domains.

  • Achieved a 97 NPS for the UX team, outperforming the organizational average of 72.

Walmart

UX Lead

2021 - 2022

  • Led design for an internal app store, resulting in $430k license cost avoidance and increasing web traffic to 76k+ visits.

  • Led design for a simplified tech support experience, reducing 3.5k support tickets monthly, avoiding $422k in support tickets, and increasing adoption to 120k page visits.

  • Published 12+ templates for 100+ designers and researchers, standardizing ways of working across 4 teams.

Skills

Leadership | Communication and Influence, Cross-functional Collaboration, Stakeholder Management, Project Management, Team Development

UX Strategy | UX Operations, Planning & Prioritization, UX Roadmaps

Design | End-to-End Design, Service Design, Experience Mapping, Information Architecture, Interaction Design, Design Systems, Prototyping, Visual Design, Wireframing

Tools | Figma, Miro, Mural

Education / Professional Development

Occidental College, Bachelor of Arts

Art History & Visual Arts Major, Sociology Minor

Nielsen Norman Group

UX Management

UCLA Extension

UX/UI Design

Awards

Walmart - Making the Difference Award

Recognized for significant contributions to Walmart’s success in FY23 Q2.

Walmart - Honorable Mention

Recognition across Walmart’s Associate Digital Experience team for strong collaboration in FY23.

Explore Work

Selected examples highlighting process and impact

Reducing Vendor Costs by Hiring a New UX Team

Led the transfer of multiple UX projects from a 3rd party design agency and built a new enterprise design team.

Reducing Vendor Costs by Hiring a New UX Team

Led the transfer of multiple UX projects from a 3rd party design agency and built a new enterprise design team.

Reducing Vendor Costs by Hiring a New UX Team

Led the transfer of multiple UX projects from a 3rd party design agency and built a new enterprise design team.

Building Enterprise UX Operations at Scale

At Walmart, I standardized ways of working for UX managers, stakeholders, designers, researchers, and operations.

Building Enterprise UX Operations at Scale

At Walmart, I standardized ways of working for UX managers, stakeholders, designers, researchers, and operations.

Building Enterprise UX Operations at Scale

At Walmart, I standardized ways of working for UX managers, stakeholders, designers, researchers, and operations.

Copyright 2026 Kristine Chong. All Rights Reserved.

Copyright 2026 Kristine Chong. All Rights Reserved.

Copyright 2026 Kristine Chong. All Rights Reserved.