Leadership Experience
Independent Design Consultancy
Senior UX Consultant
2019 - Present
Leads UX strategy and product design for global enterprises (Intel, Siemens, VinFast, Whirlpool), high-growth startups, and design agencies across enterprise SaaS, fintech, and real estate.
Partners with founders and executive leaders to define product vision, customer value propositions, and UX strategies aligned to business and growth goals.
Guides global, cross-functional design organizations (50+ designers and managers) to improve design operations, standardize processes, and scale UX practices.
Drives measurable outcomes, including 6× lead growth and 30% reduction in bounce rate through strategic redesigns for venture-backed startups.
Tribevest
Head of Product & UX
2025
Reported directly to the CEO, serving as a strategic integrator between business strategy, founder vision, and user experience to inform product development, launch readiness, and investor confidence.
Managed UX team resourcing through a third-party product agency, balancing scope, schedule, resources, and UX quality with fundraising metrics and product delivery.
Worked closely with executive leadership on multi-million-dollar Series A fundraising, influencing the company position on product vision, differentiation, and growth to secure funding from investors.
Walmart
Senior Design Manager II
2023 - 2024
Built and led a 12-person UX team supporting 18 enterprise products in Global Governance and Global Responsibility, scaling design operations to meet complex stakeholder needs.
Delivered $75M in cost avoidance by redesigning enterprise UX processes to eliminate redundant licenses, reduce compliance costs, and streamline support—driving measurable organizational impact.
Presented strategic UX roadmaps and insights to 300+ global stakeholders, improving transparency and driving executive alignment on experience-led transformation.
Walmart
Senior Design Manager I
2022 - 2023
Managed a diverse UX portfolio reaching 1.6M Walmart associates, 4.7k stores, 55K non-profit partners, and 6k suppliers.
Instituted peer-led office hours that improved skill development for 30+ designers across six domains.
Achieved a 97 NPS for the UX team, outperforming the organizational average of 72.
Walmart
UX Lead
2021 - 2022
Led design for an internal app store, resulting in $430k license cost avoidance and increasing web traffic to 76k+ visits.
Led design for a simplified tech support experience, reducing 3.5k support tickets monthly, avoiding $422k in support tickets, and increasing adoption to 120k page visits.
Published 12+ templates for 100+ designers and researchers, standardizing ways of working across 4 teams.
Skills
Leadership | Communication and Influence, Cross-functional Collaboration, Stakeholder Management, Project Management, Team Development
UX Strategy | UX Operations, Planning & Prioritization, UX Roadmaps
Design | End-to-End Design, Service Design, Experience Mapping, Information Architecture, Interaction Design, Design Systems, Prototyping, Visual Design, Wireframing
Tools | Figma, Miro, Mural
Education / Professional Development
Occidental College, Bachelor of Arts
Art History & Visual Arts Major, Sociology Minor
Nielsen Norman Group
UX Management
UCLA Extension
UX/UI Design
Awards
Walmart - Making the Difference Award
Recognized for significant contributions to Walmart’s success in FY23 Q2.
Walmart - Honorable Mention
Recognition across Walmart’s Associate Digital Experience team for strong collaboration in FY23.
Explore Work
Selected examples highlighting process and impact


