- Strategic UX and Enterprise Design Leader with a track record of driving enterprise-wide design transformation across corporate, agency, and startup environments.
Proven ability to lead high-performing, cross-functional teams and advocate for UX strategies that balance user needs with business goals.
Adept at aligning design operations with organizational priorities, delivering measurable outcomes—including multimillion-dollar cost savings—and elevating user engagement at scale.
Work Experience
Tribevest
Head of Product & UX
2025
Led product strategy and UX vision for a fintech platform, aligning fundraising strategy, product vision, and scalable experience design.
Reported directly to the CEO, establishing UX direction and scalable experience architecture.
Managed UX team resourcing through a third-party product agency, balancing scope, schedule, resources, and UX quality with fundraising metrics.
Applied AI-assisted synthesis to map operational workflows, uncover automation opportunities, and reduce risk.
Worked closely with executive leadership on multi-million-dollar Series A fundraising, influencing the company position on product vision, differentiation, and growth to secure funding from investors.
Walmart
Senior Design Manager II
2023 - 2024
Led an 18-product enterprise portfolio and a distributed 12-person UX team within Global Governance and Corporate Responsibility, scaling team operations and delivering $75M in cost avoidance.
Re-architected legacy workflows to eliminate redundant tools, reduce compliance friction, and improve usability across global teams.
Established delivery standards, intake processes, and quality benchmarks to increase predictability.
Developed strong partnerships with Product and Engineering leaders, influencing capability prioritization and roadmap definition.
Presented strategic UX roadmaps and insights to 300+ global stakeholders, driving executive alignment on experience-led transformation.
Mentored high-performing designers through structured design and performance feedback.
Walmart
Senior Design Manager I
2022 - 2023
Led UX portfolio of enterprise platforms serving 1.6M associates and thousands of external partners, strengthening UX standards and team performance.
Directed UX strategy across enterprise solutions supporting 4,700 stores, 55K nonprofit partners, and 6K suppliers.
Influenced cross-functional prioritization decisions, balancing technical constraints, business goals, and long-term UX scalability.
Established peer–to-peer office hours that improved skill development for 30+ designers across six domains.
Achieved a 97 NPS for the UX team (vs. org average of 72), reflecting strong trust, partnership, and delivery quality.
Walmart
UX Lead
2021 - 2022
Led hands-on design for enterprise internal tools and established scalable frameworks for cross-team consistency.
Led design for an internal app store, resulting in $430k license cost avoidance and increasing web traffic to 76k+ visits.
Designed centralized tech support workflows, reducing 3.5k support tickets monthly, avoiding $422k in support tickets, and increasing adoption to 120k page visits.
Delivered 12+ templates for 100+ designers, standardizing ways of working across 4 teams.
Designed complex workflows, information architecture, and UI patterns for enterprise systems.
Independent Design Consultancy
Senior UX Consultant
2019 - Present
Partners with global organizations and startups to align product strategy, design operations, and business outcomes.
Defined product vision and experience strategy across enterprise SaaS, fintech, and real estate platforms for clients including Intel, Siemens, VinFast, and Whirlpool.
Partnered with founders and executive teams to clarify value propositions, prioritize roadmaps, and align UX initiatives to revenue and growth targets.
Standardized operations and feedback loops for global design organizations (50+ designers and managers)
Delivered measurable business outcomes, including 6× lead growth and 30% reduction in bounce rate through experience-led redesigns.
Drove end-to-end research, interaction design, and prototyping to accelerate validation and stakeholder buy-in.
Skills
Leadership | Communication and Influence, Cross-functional Collaboration, Stakeholder Management, Project Management, Team Development
UX Strategy | UX Operations, Planning & Prioritization, UX Roadmaps
Design | End-to-End Design, Service Design, Experience Mapping, Information Architecture, Interaction Design, Design Systems, Prototyping, Visual Design, Wireframing
UX Tools | Figma, Framer, Miro, Mural
Education / Professional Development
Occidental College, Bachelor of Arts
Art History & Visual Arts Major, Sociology Minor
Nielsen Norman Group
UX Management
UCLA Extension
UX/UI Design
Awards
Walmart - Making the Difference Award
Recognized for significant contributions to Walmart’s success in FY23 Q2.
Walmart - Honorable Mention
Recognition across Walmart’s Associate Digital Experience team for strong collaboration in FY23.
Explore Work
Selected examples highlighting process and impact
